This
essay will attempt to distinguish verbal from non verbal communication and will
use appropriate examples to show how non verbal communication is used in
traditional society and then will give a conclusion. Firstly it will define the
key concepts such as communication and society.
The
concept society is defined as an organized group of people with common ties,
operating through its interacting system of institutions established to ensure
nurture, defense and survival for its members (Ezewu, 1983). In other words
society refers to a congregation were human beings interact with one another in
order to maintain a continued existence. This means that society embraces a
group of people who live together and work together and also share similar
interests and able to support each other.
The concept communication can be
defined as a process by which we assign and convey meaning in an attempt to
create shared understanding (Anderson, 2007).It is
important to understand that communication is derived from the Latin word
"Communis", meaning to share. The communication process is complete
once the receiver has understood the message of the sender and feedback is
critical for effective communication between parties. It requires a sender,
message and an intended recipient for it to be complete. It can occur across
vast distances in time and space. It requires that the communicating parties
share an area of communicative commonality. In other words it is the process of
exchanging information, beliefs and feelings among people and it may be oral,
written, or nonverbal. Information may travel up, down, or horizontally (Knapp
and Hall, 2007).
It is important to understand that communication occurs in
different ways such as the verbal and non verbal communication. These are important
to convey meaning or interact between the sender and the receiver. It enables
them to be able to communicate effectively various meanings using symbols and
signs that are common to both the sender and the recipient. However, verbal
communication differs from non verbal communication in several ways. For
example, Verbal communication
includes rate, volume, pitch as well as articulation and pronunciation but non verbal communication includes those important but unspoken signals that
individuals exhibit, specifically such as carriage or posture, appearance (Bull,
1987).This means that verbal communication differs from non verbal in the sense
that it is concerned with producing sounds or speaking in order to communicate
or convey messages. Non verbal is mostly concerned with the use of signs or
unspoken words in order to communicate effectively.
Argyle (1988:16) explained
that “verbal communication is different from non verbal communication in the
sense that it is mainly talking while non verbal communication can be gestures
like shrugging shoulders, nodding head, raising eyebrows, pointing fingers”.
This means that non verbal communication is mainly concerned with the use of
the body to communicate things and with verbal communication there is the use
of voice to communicate things to other people. In other words the other one is verbal and the
other one is not.
It is important to understand that verbal communication as
speech also contains nonverbal elements known as paralanguage, including voice quality, rate, pitch, volume, and speaking style, as well prosodic features such as rhythm, intonation, and stress. Likewise, written texts have
nonverbal elements such as handwriting style, spatial arrangement of words, or
the physical layout of a page.
Hanna (1987:6)
adds that “nonverbal communication is usually understood as the
process of communication through sending and receiving
wordless but mostly visual messages between people”. This
means that it enables messages to be communicated through gestures and touch,
by body language or posture, by facial expression and eye contact. The messages can also be
communicated through material exponential such meaning, objects or artifacts.
For example clothing, hairstyles, architecture
or color (Hargie and Dickson, 2004). However, much of the study of nonverbal communication
focuses on the face-to-face interaction, where it can be classified into three
principal areas environmental conditions where communication
takes place, physical characteristics of the communicators, and behaviors of
communicators during interaction. Unlike verbal communication which is mostly
concerned with the communication done using the mouth and non verbal requires
the use of the eyes in order to convey messages or to get messages.
It is also important to note that verbal communication
differs from nonverbal communication in the sense that the latter involves
those nonverbal stimuli in a communication setting that are generated by both
the source speaker and his or her use of the environment and that have
potential message value for the recipient (Remland, 2009).Basically it is
sending and receiving messages in a variety of ways without the use of verbal
codes such as words. In other words non verbal communication is
both intentional and unintentional.
The verbal communication also differs from the non verbal
communication in that it is not multi function as the latter. This means it
does not have several functions as compared to non verbal communication. For
example it can be used to repeat
the verbal message such as the sender pointing in a direction while stating
directions. This means that one can communicate verbally and strengthen the
meaning through non verbal actions to enable the recipient understand the point
in cases where he or she has not understood the verbal message.
Gudykunst (1988:7) explains that “non verbal can also be
used to accent a verbal message
in the sense that verbal tones enable the indication of the actual meaning of
the specific words produced to the receiver”. This means that the tone of the
voice is non verbal code which has the ability to determine the real meaning of
a particular verbal message. For example people who talk with the loud voice or
shouting when talking their message may not be taken serious by the recipient
unlike one who is talking with the low tone. The other function of non verbal
communication is that it able to complement
the verbal message but may also contradict it. For example a nod may reinforce
a positive message and a wink may contradict a stated positive message (Brehove,
2011).The other function of the non verbal communication is that it is able to
substitute the verbal messages especially in cases where it is blocked by
environmental noise or any other interruptions such as the gestures finger to
lips to indicate need for quiet and facial expressions such as a nod instead of
a verbal yes. These functions prove that non verbal communication differs from
the verbal communication because it is multifunction or purpose.
The verbal communication also can be distinguished from non
verbal communication in the sense that non-verbal cues can occur whether person
is speaking or not speak but verbal cannot take place if the person is quiet or
silent for it is dependent on the words that are produced by the sender ( Floyd
and Guerrero,2006).
It is also important to note that non verbal communication
differs from verbal communication in the sense that three quarters of
communication that takes place is non verbal communication. This means that
most of the messages that conveyed from the person are derived from the actions
or non verbal communication cues. As the proverb says “Actions speak louder
than words.” In essence, this underscores the importance of non-verbal
communication. Non-verbal communication is especially significant in
intercultural situations.
Therefore, non verbal communication is vital and it used in
the traditional society in order to deliver information between two or more
persons. For example non verbal communication enables the young ones to be able
to understand or learn the right ways of behaving by observing the actions of
the elders. This means that they are able to communicate through actions and
which in turn allows them to imitate or practice
The general appearance and dress cord in traditional society
is vital in the sense that diversity of cultures are concerned on how they look
and make judgments based on looks and dress. For example it helps to understand
a particular a person belongs. Note that the way a person is dressed or
appear determines the status of an individual (Anderson, 2007).
The body movements or kinesics such as gestures are
important to communicate certain messages in the traditional set up or society.
It is important to understand that the amount of gesturing varies from one
culture to another. This means that the one acceptable in one culture may be
offensive in another culture. This is used to communicate emotions or feelings
or interest between two or persons (Remland,2009).For example some cultures
consider pointing using fingers to be rude but some cultures have no problem
with the use of fingers to communicate things. The facial expressions are also
used in traditional society in order to communicate meanings with respect to
smiling, crying or showing anger, sorrow or disgust. For example, in
traditional society crying is mostly used during funeral to express someone’s
loss or death of the person.
However, the intensity varies from culture to culture. Eye
contact is another non verbal cue that is used in traditional society in the
sense that it communicates or indicates attention or interest, influence
attitude change or persuasion, regulates interaction, communicates emotion,
defines power and status, and has a central role in managing impressions of
other (Bull, 1987).
For example, some cultures use eye contact as sign of truthfulness in a
person and some cultures regard eye contact as a sign of lack of respect. This
is common in some families or tribes in Zambia where the Son in law greeting
the Mother in law without looking straight in the eye. In some villages the
subjects are not allowed to talk to the chief using eye contact as a sign of
respect.
In traditional society non verbal communication is also used
to understand relationship that exists between groups of people or between two
people. For example the gap or space or distance that exists between people
communicates volumes to the type relationship among people. The space or
distance between the uncle and a niece when talking may be different from the
distance that exists between spouses (Floyd and Guerrero, 2006).The space of
non verbal communication can also be used to determine the area or surrounding
or land that is owned by a particular person. For example in some places land
is regarded to be very important both for privacy and other important reasons. In
the village setup there are certain things that are put to show the limits of a
particular space that is owned by the people and no one is expected to invade
the other person’s territory (Gudykunst, 1988).
The other importance of non verbal communication in the
traditional society is that the fact that it enabled the people to be able to
understand time. For example the people were able to know the time by looking
at the movements of the Sun and Shadows as well as understanding seasons in a
particular year. Through non verbal communication the elders where able to help
the children learn various skills through observations and imitations.
In conclusion verbal communication is different from non
verbal communication in the sense that it is mainly concerned with talking or
speaking while the latter is concerned with the unspoken words but actions in
order to deliver messages between parties. Non verbal is concerned with the use
of gestures, eye contact, facial expressions and other observable actions to
communicate. It is important in traditional society though it varies from one
culture to another; it helps to convey messages such as emotions, interest and
to determine relationships between two or more parties.
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